Survey development and administration<BR>Two surveys (growers and extension agents) <BR> <BR>Surveys were designed by the authors and reviewed by an expert committee consisting of: extension agents, University (UGA and other) research scientists, UGA rural sociologist, industry personnel <BR> <BR>Surveys were ‘identical’ except for the fact that the growers were asked (anonymously) about their individual farming practices and agents provided 3rd party information about county-wide activities<BR>